It won’t be easy to ignore the new 27-inch iMac, if you are just passing by a store; it jumps of the display window and catches your attention. It is the largest all-in-one currently available, and that it has a reasonable price tag relative to its size advantage.

The 27 inch iMac is prized at $1,699 and it has some compelling and polarizing features. Some of the new features in the iMac are SD Card slot, the now-standard wireless mouse and keyboard, and the LED backlight. However the lack of Blu-ray drive and a quad-core processor is the bad thing about the unit.

The new iMac measures 20.5 inches high by 25.5 inches wide by 8 inches deep. The old 24-inch iMac is only 22.3 inches wide, but otherwise has the same size. The extra inches in the screen have a more major impact than the changes in chassis size.

In addition to going to a 27-inch LCD, Apple has also increased the resolution of the display to 2,560×1,440–up from 1,920×1,080 in the old model–which amounts to 33 percent more screen real estate.