Once the contract manufacturing arm of Taiwan’s Acer Computer Corporation, BenQ Corporation has come into its own as a world-leading manufacturer of computer peripherals, digital media equipment, and mobile telephone and other networking and communications devices. Since splitting off from Acer in 2001, however, BenQ has begun a push to establish its own name–which comes from the slogan, “Bringing Enjoyment and Quality to Life”–as a world-leading peripheral products brand. BenQ seems doing well in the marketing business.

Though there are many light weight laptops released, BenQ has done a great job with its new product, BenQ’s featherweight Joybook Lite U101. The laptop is super light at around one kilogram, the U101…